Elave Nothing To Hide

(as Anthony Spinnelli) Writing Credits. (written by) (as Michael Ellis) Cast (in credits order). Elizabeth's Husband.

Hot Dog Stand Owner. Brad's Girlfriend (as Robyn Whitting). Karen (as Chelsea Manchester). Jack's Rear-Ender (as Misty).

Elave has dedicated itself to redefining safer sensitive skincare without harsh chemicals that are linked to flare up in sensitive skin #treatskinright. Dundalk, Ireland. May 16, 2007 - Elave has nothing to hide. Irish company Ovelle Pharmaceuticals is promoting skin products in a risque viral campaign featuring nude actors.

Rear-Ender's Husband. Herbie (as George Spelvin). Wedding Planner. Preacher (as Roy Phipps). Wedding Guest. Karen's Brother.

Ferry Boat Security Officer Produced. Producer (as Bernardo Spinnelli) Music.

(as Ronny Romanouvich) Cinematography. Director of photography Film Editing.

(as Terrance O'Rielly) Art Direction by Set Decoration by Makeup Department. Hair stylist / makeup artist Art Department. Construction supervisor. Carpenter Sound Department.

Boom operator. Sound mixer Camera and Electrical Department.

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Still photographer (as Valdesta). Assistant camera. Electrician Other crew. Production assistant. Production assistant.

Script supervisor (as Roxanne).

Elave has nothing to hide. Irish company is promoting skin products in a risque viral campaign featuring nude actors. A blonde woman, without clothes, tells the viewer about the safe quality of Elave cosmetics products, developed with the most reactive skin conditions in mind; eczema, dermatitis and psoriasis. Male and female lab technicians wander around in the background totally naked, apparently without any sense of self-consciousness. The video, featuring nude women and men and not safe for work, is online at www.nothing-to-hide.co.uk (now discontinued in 2010).

The Elave web site states, “We stand behind our skin care products, so much so that we are prepared to go naked to prove it.” Viewers are asked to indicate that they are 18 or over. No doubt versions used in television broadcasting will be censored in some way – which would make it difficult to say ‘nothing to hide’.

Responses to the Elave campaign are just starting to filter on to the internet. Some say that this is gratuitous nudity, an unnecessary attempt to get the attention of online viewers.

Others tip their hats to the courage and nerve of the company to take the risk. There is certainly a link between the sensitive skin angle and the exposure of breasts and genitals – the body parts most sensitive. The actors in the ad do not exhibit any ‘sexual behaviour’ towards one another, though it could be argued that the woman with the test tube is playing with innuendo.